Final Project : The outcome

as we all heard, many people suggests to use Macintosh when involving Multimedia creation. it is because of the technology advantages from Macintosh it selves. it makes difference in quality and the presentation of the final outcome compare to other OS user.

below is a simple video created using Macintosh OS. by using the OS, it's fast and easy when creating typography with adobe after effect. this video also show how Macintosh can make the difference on how you express things.


we also created a poster based on our title .
'Macintosh push the boundaries of Creative Multimedia'

process..


Final Project : Essay

Macintosh Push the Boundaries of Creative Multimedia

The History

The Macintosh or Mac, is a series of several lines of personal computers designed, developed, and marketed by Apple Inc. The first Macintosh was introduced on January 24, 1984; it was the first commercially successful personal computer to feature a mouse and a graphical user interface rather than a command-line interface. The company continued to have success through the second half of the 1980s, only to see it dissipate in the 1990s as the personal computer market shifted towards IBM PC compatible machines running MS-DOS and Microsoft Windows.

Apple consolidated its multiple consumer-level desktop models years later into the 1998 iMac all-in-one. This proved to be a sales success and saw the Macintosh brand revitalized, albeit not to the market share level it once had. Current Mac systems are mainly targeted at the home, education, and creative professional markets. They are: the aforementioned (though upgraded and modified in various ways) iMac and the entry-level Mac mini desktop models, the Mac Pro tower graphics workstation, the MacBook, MacBook Air and MacBook Pro laptops. The Xserve server will be discontinued in early 2011.

The Relationship with Creative Multimedia

With the convergence of electronics, computing, and telecommunications, the demand for content globally will be unprecedented. Propelling this will be the availability of newer and faster delivery platforms and devices through which information and entertainment will be distributed and broadcasted. Everyone from filmgoers to Internet users and educationists, student, engineers, and businessman will generate this demand for content. Content that will be required for a variety of daily needs - from information, learning, skills development, entertainment, telecommunications, edutainment to news. Convergence has resulted in not only a greater demand for creative content, but requires it to sustain commercial viability.

Macintosh has long recognized the importance of creative multimedia, content as value adding components that cut across entire industries. With more and more companies already involved in a wide range of content creation activities to meet demand, it makes perfect business sense to focus on these high growth areas. To catalyze the growth of the Creative Multimedia Industry using Mac, they produce Mac OS X as an operating system that combines a stable core with advanced technologies to help you deliver world-class products. The technologies in Mac OS X help you do everything from manage data to display a high-resolution graphics and multimedia content, all while delivering the consistency and ease of use that are hallmarks of the Macintosh experience. Knowing how to use these technologies can help streamline your own development process, while providing you access to key Mac OS X features.

Multimedia in Macintosh

Typography - Mac's support of typography is a result of years and year’s involvement with the pre-press industry. Type-styles rendered with a Mac just plain transfer better when submitted to a service bureau. You get what you saw. If you're into pre-press Mac is the clear winner here.

Video Subsystem - Mac, though PCI, has a severely bottle-necked video subsystem so if you're into advanced 3-D rendering, Composite and S-video output is supported directly from the logic board. This allows the Centris 660AV, Quadra 660AV and Quadra 840AV to connect directly to presentation equipment, televisions, or a VCR.

Postscript Support - Mac natively supports both postscript and PDF formats. If you're into pre-press, Mac makes a lot of sense.

Color Matching - Apple is the only OS and hardware which supports Colorsync™, the industry standard for "what you see is what you get" color matching. If you want your advertising copy of an egg to come out of the press with the same yellow you saw on the screen, Mac is for you. OS X on the Mac introduced an amazingly powerful Color Picker, and it's only improved since then. Since it's the default System Color picker in most applications, like Mail or TextEdit, it's what pops up when you call for a different color. For some, like Adobe Photoshop, you have to specify that you want to use the System Color Picker in the Prefs for the program.

Ease of Use - Noted for its ease of use and its cooperative multitasking, it was criticized for its very limited memory management, lack of protected memory, and susceptibility to conflicts among operating system "extensions" that provide additional functionality (such as networking) or support for a particular device. Some extensions may not work properly together, or work only when loaded in a particular order. Troubleshooting Mac OS extensions could be a time-consuming process of trial and error. By using nearly draconian measures and monopolistic threats, Apple has been able to maintain tight control over makers of third party hardware. What this means to you is an easier to use system, but with much less choice in add-ons.

Software Availability - Though many might argue that anything you might need is available for Mac, and though almost all generic task software is industry specific software is not. For example, if you own say a lawnmower repair shop, you might want software written exclusively to run lawn mower repair shops.

Final Project : The Plan

for our final project, we given a task to develop as many idea from our mind maps to create an essay and turn it to something creative. the main idea that need to be develop is about Creative Multimedia. from that, what are the related topic or ideas can be gathered using mind map.

from this mind map, we choose Macintosh to relate it with Creative Multimedia. After a long discussion with my groupmate, we decided a main title for our final project which is 'Macintosh push the boundaries of Creative Multimedia'. Then we create another mind map to gather all information related to the topic.


an essay will be created soon based on the mind map above

the process on deciding the title, gather information and before creating final mind map:


juxtaposition

Juxtaposition means placing things side by side.It is done with intention to bring out a specific quality when two contrast things are being used. In art this usually is done with the intention of bringing out a specific quality or creating an effect, particularly when two contrasting or opposing elements are used. The viewer's attention is drawn to the similarities or differences between the elements.

Class exercise:
Choose three numbers from group one and group two. Combine each number.
i choose:
- 2, 7 = lightning tree
- 1, 0 = Flower head
- 0, 6 = fly spider

Writea sentence by using the words given and draw pictures for each of the group:
that tree struck by lightning

the flower falls on his head

the spider is attacking the fly

Combine the words and create a new thing:


lightning tree
flower head

fly spider

mortar and pestle

A mortar and pestle is a tool used to crush, grind, and mix solid substances (trituration). The pestle is a heavy bat-shaped object, the end of which is used for crushing and grinding. The mortar is a bowl, typically made of hard wood, ceramic or stone. The substance to be ground is placed in the mortar and ground, crushed or mixed with the pestle.if this object were already extinct and no one ever seen this before,what would people think about this object and what does this thing can do? for me, i would think that this object is some kind of ancient tools. such as..


battle equipment


signal or sound alarm


a torch

Mind map

Mind mapping, introduced by Tony Buzan is a great tool for idea generation and brainstorming. It enhance both sides of the human brain and widely used in taking notes, research or generating new ideas. A creative Mind Map is able to stimulate and create interest to the individual and also to the viewer.

We can use mind map to explore and develop ideas for a specific problem, use it to think, take notes during discussions and summarize books and papers. We can quickly identify, prove and understand the structure of a subject. Mind maps encourage creative problem solving, summarizing information, and thinking through complex or difficult problems.





an effective way to create a good mind map is group brainstorming. exchange all ideas and analyze it. Mind map can also become a good tools to take notes.

stereotype

stereotypes develop when we are unable or unwilling to obtain all of the information we would need to make fair judgments about people or situations.Our society often innocently creates and perpetuates stereotypes, but these stereotypes often lead to unfair discrimination and persecution when the stereotype is unfavorable.

we sometimes judge people characteristic based on who they are

image above shows that gamers are anti-social. actually, gamers make more friends when they play online games.

many western people think that Muslim = terrorist. obviously terrorism have nothing to do with religious.

some people categorized a country based on common things happen or culture. such disease, geographical, common food, myth, accent

some stereotype people can be frustrating. they only belief what they want to to belief without thinking and search for facts. but, some stereotype issues maybe right and can be accepted.